(Picture: Rivulgation)
Luxury peruvian restaurant trades local expansion for ambitious bet in Mexico city
With a focus on musical experience and high-end dining, San Isidro brand prepares entry into noble neighborhoods of Mexico City.
Bottega Dasso, one of the most well-known restaurants in San Isidro, Peru, is about to reach a major milestone. In 2025, the establishment celebrates its first decade of operation. To commemorate, owner Lou Rottmann has decided to look outside the country.
Instead of opening new branches within Peru, the plan is now internationalization. The chosen destination is Mexico, where the brand has already begun registering its presence in strategic locations, signaling a new chapter in its history.
Looking towards the Mexican market
The choice of Mexico was not accidental. For Bottega Dasso’s managers, the country offers a more stable business environment for gastronomy than other markets, such as the United States.
Rottmann’s vision is clear: to consolidate the brand’s presence in Mexico City within three years. The bet is that the Mexican public will welcome the concept that is already a success in Peru.
Polanco and Condesa are the targets
The location strategy is ambitious. The brand has already been registered in neighborhoods that are benchmarks for luxury and lifestyle in the Mexican capital:
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Polanco: Known for its elegance and fine dining.
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Condesa: Famous for its vibrant nightlife and bohemian atmosphere.
The owner compares the activity in these areas, especially Mazaryk Avenue, with Miguel Dasso Street (where the headquarters is located), highlighting the presence of international brands and high purchasing power.
The new bet on music and entertainment
To remain relevant after 10 years, Bottega Dasso is changing its experience. The restaurant realized that customers want more than just a good dinner; they seek fun.
Therefore, the venue has been investing in DJs from Wednesday to Saturday. This shift attracts a crowd that wants to celebrate and enjoy the night in the same place where they eat, turning dinner into a complete social event.
Adapting to customer behavior
The decision to invest in music reflects a careful reading of how people are going out today. The company noticed two important behaviors:
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Flexibility: There is a growing audience without rigid work schedules seeking leisure early in the week.
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Convenience: People prefer places where they can have dinner and continue the night without having to move to another location.
Expectations for 2025
The year 2025 promises to be one of stabilization and improvement. After years of dynamic growth, the focus is now on refining what already exists.
This includes everything from renovating the decor and tableware to refining the service. The goal is to ensure that, upon turning 10, Bottega Dasso continues to be a reference destination, both for the quality of the food and the engaging atmosphere.
Resumo em Português:
O restaurante peruano Bottega Dasso completa 10 anos em 2025 e anuncia planos de expansão internacional para o México, focando em bairros nobres como Polanco e Condesa. O proprietário, Lou Rottmann, aposta na estabilidade do mercado mexicano e em uma nova estratégia que integra alta gastronomia com experiência musical e DJs, atendendo à demanda dos clientes por entretenimento completo.
Resumen en Español:
El restaurante peruano Bottega Dasso cumple 10 años en 2025 y anuncia planes de expansión internacional a México, enfocándose en barrios exclusivos como Polanco y Condesa. El propietario, Lou Rottmann, apuesta por la estabilidad del mercado mexicano y una nueva estrategia que integra alta gastronomía con experiencia musical y DJs, respondiendo a la demanda de los clientes por entretenimiento completo.
